How do Bollywood publicists ensure that films receive maximum media exposure?

Bollywood publicists begin creating hype around films right after they are announced and continue working day and night till their theatrical or OTT release. They use this time to connect with news editors and journalists, invite them to launch and other marketing events, and ensure that they carry stories about the film.

They also release images, news pieces, videos, and quotes from stars to ensure the film gets attention.

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