PR helps to build a positive public image for their clients by posting articles, images, and videos of them on popular websites in India. These could help with increasing the awareness, fame and popularity for the celebrities and their film projects.
When the readers regularly get access to stories from the lives of their favourite celebrities or their upcoming launches, they get more intrigued to follow them or interact with their online brand.
This boosts the online presence of actors and increases their chances of landing more projects. PR also manages controversies that seem to malign the actors’ reputations.