Bollywood is a highly competitive field and actors constantly need to be the center of attention to continue getting work. Right from their entry into the industry, they need to make noise with their work and get their presence registered.
PR hype in Bollywood is a great way to create an impact. It can perfectly complement good acting skills and help the actors to stay in the public eye.
PR hype involves publicizing and praising the actor’s work across news websites and other media. Bollywood PR professionals become the bridge between their PR clients and journalists and regularly offer glimpses from their clients’ lives and work to keep the audience interested.
These glimpses in the form of news articles, pictures, interviews, news features and quotes through online news media or other media outlets help boost the Bollywood actor’s popularity.